The legendary Royal Enfield Bullet 350 has once again captured attention across India this time for a very different reason. Following the recent reduction in GST from 28% to 18%, the classic motorcycle has become significantly more affordable. As of 2025, the Royal Enfield Bullet 350 now starts at ₹1.34 lakh (ex-showroom). This major price revision marks a notable moment for enthusiasts who have long admired the bike for its old-school charm, strong build, and timeless appeal. The drop in price, which goes up to ₹18,000 depending on the variant and region, is expected to boost sales and attract new riders to the Royal Enfield family.
Impact of GST Rate Cut
The Government of India’s decision to lower the GST rate on motorcycles from 28% to 18% has had a direct effect on the entire two-wheeler market. For Royal Enfield, a brand that has always balanced heritage with modernity, this move translates into renewed excitement among buyers. With affordability improving, motorcycles like the Bullet 350 are expected to become more accessible to younger and first-time riders. This tax reform not only benefits consumers but also encourages higher demand in the mid-capacity motorcycle segment, which had seen slowing growth due to increasing costs over recent years.
Updated Royal Enfield Pricing
After the GST cut, the Royal Enfield Bullet 350 lineup has seen a meaningful adjustment in pricing. The base model, which earlier cost around ₹1.52 lakh, now starts at ₹1.34 lakh (ex-showroom). The higher variants with different color options and trim packages have also seen similar reductions, making the entire range more attractive. Considering Royal Enfield’s legacy and the strong emotional connection riders share with the Bullet name, this change could play a major role in boosting dealership visits and online bookings across India.
Engine and Performance Details
Despite the price reduction, the Royal Enfield Bullet 350 continues to offer the same powerful and refined 349cc, single-cylinder, air-oil-cooled engine that produces around 20.2 bhp and 27 Nm of torque. Mated to a smooth five-speed gearbox, the motorcycle ensures effortless cruising and strong low-end performance. The J-series platform, introduced by Royal Enfield in the newer generation of the Bullet, enhances ride comfort, reduces vibrations, and provides better handling ensuring that buyers continue to get excellent value for money even with the lower price tag.
Design and Comfort Features
The 2025 Bullet 350 retains its timeless design language, paying homage to the original look that made it an icon. The round headlamp, hand-painted pinstripes, chrome details, and teardrop fuel tank continue to exude classic British-era styling. However, Royal Enfield has also included subtle modern touches, such as improved switchgear, LED lighting elements, and a digital-analog instrument console. The seat has been redesigned for better comfort on long rides, while the suspension setup ensures a balanced and smooth ride even on uneven roads.
Market Competition and Positioning
With the new pricing, the Bullet 350 now competes more aggressively with motorcycles like the Honda CB350, Jawa 42, and Benelli Imperiale 400. The lower ex-showroom cost gives Royal Enfield a strong advantage in attracting buyers looking for a reliable, long-lasting, and stylish motorcycle under ₹1.5 lakh. Its iconic reputation, coupled with Royal Enfield’s expanding service network and high resale value, ensures the Bullet remains a top choice for those seeking both legacy and practicality in their motorcycle purchase.
Sales and Customer Expectations
Dealers have already started reporting increased inquiries and test ride bookings since the announcement of the price cut. For many potential buyers who were previously hesitant due to rising costs, this price drop acts as the perfect motivation to make the purchase. Experts believe that Royal Enfield could witness a double-digit percentage increase in monthly sales for the Bullet 350 in the coming quarters. With the festive season also around the corner, this timing could not have been better for both the company and consumers.
Future Outlook for Royal Enfield
The brand’s strategy appears to be focused on strengthening its classic segment while preparing for the future with electric and hybrid models. The GST cut provides an unexpected yet welcome push to its existing lineup, helping Royal Enfield consolidate its dominance in the 350cc market. If this momentum continues, the Bullet 350 could see renewed popularity among urban and rural buyers alike, ensuring that this decades-old icon continues to rule Indian roads for years to come.
Conclusion on Affordability Boost
The Royal Enfield Bullet 350’s new starting price of ₹1.34 lakh (ex-showroom) in 2025 is a significant milestone for both the brand and its fans. With the GST reduction to 18%, the motorcycle becomes not only more affordable but also a smarter purchase choice for those who value performance, heritage, and reliability. This move is expected to positively reshape the mid-range motorcycle market in India, inspiring more people to experience the thrill of riding a Bullet a name that stands for pride, tradition, and unmatched road presence.
Disclaimer: This article is for general informational purposes only. Prices, taxes, and specifications mentioned are subject to change based on location, government policies, and manufacturer updates.